Int. Travel Journalists and Social Media Influencers across the globe join hands with Sri Lanka Tourism to promote the new tagline ‘’You Will Come Back for More’’

Sri Lanka Tourism welcomed a group of mainstream international journalists and travel influencers to promote the destination for upcoming Summer and Winter Seasons (2024/25) while highlighting the new tagline of Sri Lanka Tourism ‘You Will Come Back for More’.

Representing the key inbound markets for Sri Lanka, the delegation arrived from the United Kingdom, France, Italy, Australia, Singapore, USA and Canada. Overall, the group of travel influencers and media carried an active global audience of 1.8 million via mainstream Travel Magazines, News Publications, Travel Blogs and Social Media platforms such as Instagram, Facebook, YouTube, Tik Tok, etc. The total advertising value expected to be gained from this earned media promotion will be over LKR 35 million.

Sri Lanka Tourism Industry has seen a significant uplift in the 1^st quarter of 2024, having well over 600,000 tourists and these earned media promotions expected to support for continuous growth during the upcoming seasons by creating multiple reasons to select Sri Lanka as A Must Visit Holiday Destination in Asia.